ProntoID — verified humans, at the edge of every signup.
The product that named the holding. Identity verification, fraud signals, and trust scoring built for the platforms that can’t afford to be wrong — marketplaces, payments, regulated workflows.
Brooks & Keitt is the parent company of ProntoID and a small portfolio of long-lived software products. We don't chase trends — we build durable systems, keep them running for decades, and reinvest the cash flow into the next one.
The product that named the holding. Identity verification, fraud signals, and trust scoring built for the platforms that can’t afford to be wrong — marketplaces, payments, regulated workflows.
Custom backends and operational systems for a short list of long-term clients. Built once, maintained for years, handed over only when we’re sure they hold.
A line of internal-facing products we build for ourselves and license selectively. Logging, data lineage, vendor cost reconciliation. Boring on purpose.
Cash flow from ProntoID funds the next product. We don’t take outside money, don’t grow for growth’s sake, and don’t ship anything we wouldn’t still want to be running in fifteen years.
Brooks & Keitt is the parent company of ProntoID and the operating home for a small set of related software products. We are not a venture studio, not an agency, and not for sale.
The holding owns its products fully, runs them itself, and reinvests profits into building the next one. There’s no exit strategy, no pitch deck, and no five-year plan beyond continuing to ship software we’re proud of.